Culminating Project - 2 Options

Culminating Project - 2 Options

ASM 20 – Media Arts 10

Culminating Project

This culminating assignment is an opportunity for you to showcase the skills you have acquired during this course. You will have enough creative license in this project that you can showcase your specific strengths.  Remember to challenge yourself, always elaborate on your answers and give fullest efforts to your work.

OPTION #1

Your task: Redesign Fruit Loops to become a new product (cannot be cereal). Imagine you are introducing this new product to the world. You will need to create an identity for this new product by creating a logo, new product name, slogan, photographic advertisement for a billboard and a 30 second video commercial.

Step #1: Brainstorm other identities for Fruit Loops, record 5-10 ideas on a page that you will submit.

Step #2: Choose an idea from Step #1 and elaborate about the new product by answering the following questions:

a.    How does the product work?

b.    What would someone use this product for?

c.    Who is your target audience for this product?

d.    How expensive is this product?

e.    How long does it last?

Step #3: Brainstorm 3 new names for this product.  Brainstorm 3 slogans for your new product. Keep a record of this on your planning pages.

Step #4: Using Adobe Photoshop, create a logo for your new product.  Remember to keep your logo simple, informative and limited to 3 colours. Feel free to revisit logo making tips on the blog: Logo Tips from Logo Project.

Step #5: Using a point and shoot camera or a DSLR camera take some photographic images of your new product to use in your billboard advertisement.

Step #6: Using your photographs, create a billboard advertisement on Adobe Photoshop. Dimensions should be: 5” x 12”, landscape style. This will be the world’s first view of the new product so make sure the function of the product is clear.

Step #7: Create a 30 second advertisement for television. You will need to include your slogan, your logo and your product. Be creative here! Create a storyboard and an idea page.

Step #8: Hand-in all parts of the project, see checklist…

-video as an .AVI file

-storyboard and idea page for video

-billboard poster as a .jpeg and .psd

-logo design as a .jpeg and .psd

-planning pages with brainstorming from Step #3 and Step #1

-written answers to questions in Step #2

OPTION #2

Your task: You are a music producer introducing a new musical act to the world. Create a new musical act (could be a solo artist or a group). You will need to create an identity for this new act by creating a logo, new musician’s/band’s name, new song single name, a photographic CD design and a 30 second promotional video.

Step #1: Brainstorm music identities for groups, bands or solo artists, record 5-10 ideas on a page that you will submit.

Step #2: Choose an idea from Step #1 and elaborate about the new musician(s) by answering the following questions:

a.    What kind of music do they play?

b.    What are some interesting facts about the musician(s)?

c.    Who is your target audience for this musician?

d.    What do they look like?

e.    How is this band/musician different/more awesome than any other musical act out there?

Step #3: Brainstorm 3 new names for their first hit song.  Keep a record of this on your planning pages.

Step #4: Using Adobe Photoshop, create a logo for the musician’s name.  Remember to keep your logo simple, informative and limited to 3 colours. Feel free to revisit logo making tips on the blog: Logo Tips from Logo Project.

Step #5: Using a point and shoot camera or a DSLR camera take some photographic images of your musician(s) to use on your CD cover.

Step #6: Using your photographs, create some album art on Adobe Photoshop. Dimensions should be: 5” x 5” for both the front and back of the CD. This will be the world’s first view of the new musician(s) so make sure their identity is clear, the imagery is interesting and eye-catching. The back of the album will list the songs and credit the music producer. See examples below of front and back sides of CDs:

  

Step #7: Create a 30 second promotional video for the musician(s). Include a storyboard. You could do an interview with the musicians or make it more like a commercial for their first CD or tour. You must include the following information: name of their new single, the band logo you made, some interesting information about them, tour dates, etc. You should have a clear introduction at the beginning of the video and have end credits that credit your actors and yourself as the producer. 

Step #8: Hand-in all parts of the project, see checklist…

-video as an .AVI file

-storyboard and idea page for video

-CD album art as a .jpeg and .psd

-logo design as a .jpeg and .psd

-planning pages with brainstorming from Step #3 and Step #1

-written answers to questions in Step #2

 RUBRIC 

Criteria	Level 1	Level 2	Level 3	Level 4
Knowledge and Understanding -Step #2 -understanding of target audience, product concept, etc.	Answers to questions in Step #2. Limited or unclear concept, little to no detail. 5    5.5	Answers to questions in Step #2. Somewhat good answers, somewhat explained concepts, little detail. 6     6.5	Answers to questions in Step #2. Good answers, mostly explained concepts with some details. 7    7.5	Answers to questions in Step #2. Strong answers, fully explained concepts with details. 8    9    10
Thinking and Inquiry -brainstorming -planning -storyboard writing	Limited planning with 5 or less ideas brainstormed for Step 1. 1 name and 1 slogan /song title brainstormed. Limited storyboard with missing script or location. 5    5.5	Somewhat good planning with 6 ideas brainstormed for Step 1. 2 names and 2 slogans / song titles brainstormed. Okay storyboard with some/missing script or location. 6    6.5	Good planning with 7 ideas brainstormed for Step 1. 3 names and 3 slogans / song titles brainstormed. Good storyboard with script and location. 7    7.5	Excellent planning 8-10 ideas brainstormed for Step 1. 3+ names and 3+ slogans / song titles brainstormed. Strong storyboard with script and location outlined. 8    9    10
Communication -clear communication of the product /musician(s) concept / personality through logo, billboard/ album art and video -use of camera angles are varied to better communicate concepts.	Limited communication. Camera angles are not varied or do not help to communicate. 5    5.5	Somewhat well communicated.  Camera angles are somewhat varied or do not help to communicate. 6     6.5	Good communication. Varied camera angles communicate concept well. 7    7.5	Strongly communicated. Varied camera angles communicate concept strongly. 8    9    10
Application -well designed, simple and creative logo -billboard as/album art/digital still are creative -seamless use of Photoshop skills -excellent video editing (30 seconds in length) -promotional material -creative video	Logo is a limited design, needs creativity. Billboard ad/album art/digital still are not original, not seamless use of Photoshop tools and effects. Video is missing a lot of promotional material, credits or editing. 15    16.5	Somewhat well designed logo, needs more originality. Billboard ad/album art/digital still are somewhat original, or not entirely seamless use of Photoshop tools and effects. Video is missing promotional material, missing credits, or editing. 18     19.5	Logo is well designed, simple and creative. Billboard ad/album art/digital still are original, seamless use of Photoshop tools and effects. Video is original, good promotional material and editing is well done. 21    22.5	Logo is a strong design, yet simple and highly creative. Billboard ad/Album art/digital still are highly creative, seamless use of Photoshop tools and effects. Video is highly creative and strong promotional material, editing is excellent. 24    27    30
Total         /60

This final project is worth 20% of your final mark, so check that you have completed each step and met the criteria listed in the rubric.