Your task: Using the skills you have now acquired editing in Premiere Pro and using a video camera, create a 60 second public service announcement for teenagers. Make the topic of the video an issue that is relevant to people your own age. Make this a video that you would find entertaining to watch but at the same time make it informative and educational.
Vocabulary
Public Service Announcement (PSA) = an advertisement or broadcast intended to modify public attitudes by raising awareness about specific issues. A typical PSA is part of a public awareness campaign to inform or educate the public about an issue such as smoking or compulsive gambling.
See some examples below:
No Kid Hungry
Cyberbullying BC
Student Examples: Body Image
Body Image 2
Anti-Smoking
As a class let's brainstorm some other issues that are relevant to teens today:
-anti-smoking
-cyberbullying
-healthy body image
-hunger
-eco issues! because PJ is an Eco-School! water bottles replaced by re-usable drinking vessels, Get Real Project - taking apart VCR tapes, Black Friday consumerism, turning off lights and computers, Earth Hour, Eco-Footprint, paperless classrooms, etc.
-anti-drugs
-drinking and driving
-party safe
Specifics:
You will need to be in partners or groups of three. Consider working with people you haven't worked with before. You, your partner/group members will all trade places directing and performing. Try to keep the roles fair as you will be critiquing each other again for this project.
Part 1: Planning
Create a production plan that will guide your project. It should contain:
-a film summary, which describes the main topic/story and a basic outline of the film
-a location and equipment list which highlights the probably filming locations and types of props needed to film.
-a storyboard which includes scripted lines
Part 2: Filming
-Show your teacher your completed production plan to obtain approval for the project.
-Use the video camera to film the PSA. Ensure you take care with all of the equipment you use, especially the cameras, get permission to use any school equipment, rooms or props.
-Ensure that all subjects that appear on camera have given you written permission to film them.
-consider how you can use different camera shots to emphasize feelings and messages
Part 3: Editing and Final Product
-Upload the captured footage to the computer and store your footage in the appropriate location on your student drive. Remember when editing in Premiere Pro, you cannot move the source files after importing them because the program uses pathways.
-Edit your video using Premiere Pro
-Content must include appropriate titles, opening credits, music, sound effects, and final credits. Credits need to include that the video was produced by you and your partner/group and "Pauline Johnson C.V.S Media Arts"
-Ensure that you have smooth transitions from shot to shot
-Ensure that your sound does not "clip"
-Titles should be sized appropriately
-The teacher must see your final production before handing in
-Render and Export your video. This project is not complete until it is in .AVI format and on the class USB!
Evaluation
Criteria
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Level 1
|
Level 2
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Level 3
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Level 4
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Knowledge and Understanding
-proper use of equipment, film is in focus, steady and audio is clear.
-Proper filming credits
|
Limited understanding of proper equipment use.
5 5.5
|
Sometimes good equipment use.
6 6.5
|
Good equipment use, proper procedures and credits.
7 7.5
|
Excellent equipment use, proper procedures and credits.
8 9 10
|
Thinking and Inquiry
Part 1: Planning -
Production Plan
-film summary
-location list
-equipment list
-storyboard with scripted lines
|
Limited planning, information missing, lists are incomplete, little to no storyboard.
5 5.5
|
Somewhat good planning, some information missing
6 6.5
|
Good planning, all information is accounted for.
7 7.5
|
Excellent and thorough planning with lots of details, full lists, well-described film summary.
8 9 10
|
Communication
-Use of different camera shots to communicate mood and messages.
|
Limited use of camera shots and angles to communicate the mood and message.
5 5.5
|
Sometimes good use of camera shots and angles to communicate the mood and message.
6 6.5
|
Good use of camera shots and angles to communicate the mood and message.
7 7.5
|
Excellent use of camera shots and angles to communicate the mood and message.
8 9 10
|
Application
-creative and original PSA
-message is relevant and interesting to teenage audience
-creative use of titles, camera shots, audio, music and editing effects.
|
Limited creativity for PSA.
Message is not relevant to teenagers.
Limited use of video editing.
10 11
|
Somewhat creative PSA.
Message is somewhat relevant to teenagers.
Somewhat good video editing.
12 13
|
Creative and original PSA.
Message is relevant to teenagers.
Good video editing.
14 15
|
Highly creative and original PSA.
Message is relevant and interesting to teenagers
Creative video editing.
16 18 20
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Total \50
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GROUP MEMBER CRITIQUE
Please answer the following questions on paper OR you can send by email to pjasm20@gmail.com
a. My partner's name is ______________________
b. My partner gave good ideas during the planning and helped bring in/prepare props 0 1 2
c. My partner gave their fullest efforts during this project. 0 1 2
d. My partner and I helped each other an even amount. 0 1 2
e. My partner was positive towards me and our project the whole time 0 1 2
f. Our PSA Video is a good representation of how well we work together because I am happy with our video. 0 1 2
TOTAL /10
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