Assignment #4 - Logo Design Project

Illustrator Logo Design Project

 LOGO DESIGN PROJECT 

 Adobe Illustrator 

2013 Logo design by gr. 12 student Hans Luan
Now Animation student at Sheridan 

Task: 

OPTION 1 - Create a LOGO for Fete de Folk.  To learn more about Fete de Folk which means celebrate the people, Google search Fete de Folk.  This year the grade 12 media class is looking for a new logo for the festival.  Can you design the winning logo? You need to provide your client with 4 different versions of your logo! Remember you are designing a LOGO NOT A POSTER! 

• The festival is all about the arts! We celebrate the artistic talent of PJ and the community of Brantford!  Music, poetry, visual art; Fete de Folk has it all!

OPTION 2 - 

Why are logos important?

They create a visual identity for a brand, festival, band, sports team, etc. Logos are a quick way for people to identify that brand, festival, etc.

What are logos? 

Logo's are simple, eye catching and share something about the product or company they are representing. They are typically a mixture of BOTH image and text.

Watch this video to learn more about logos! Wordmarks, symbols, lockups, colour, target audience, size and detail,

Learn about this fella's Logo design Process;

To create a simple logo, graphic designers often use symbolism (symbols are visuals that represent an idea). For example, if you want to communicate that a Mail Delivery Company is fast, you may use a lightning bolt, an arrow or you may italicize your font so it seems like it is moving. Remember that symbolism is important but simplicity is more important! 

Tip #1: To begin your logo, choose a simple shape (circle, rectangle, lines, square or triangle) to work within. For example, see the Blue Jays logo or the Rolling Stones logo is circular in shape. The Brantford logo is basically an oval. The Nuit Blanche logo is a rectangle. Starting with a shape  and making slight changes is a great start to an effective logo. 

Tip #2: Simplicity is key. Choose a maximum of 4 colours to create your logo with. This will automatically create UNITY (one of those important Principles of Graphic Design). The Blue Jays logo has red, blue, light blue. The Rolling Stones is beige and red. Leave your background either black or white.

Tip #3: Experiment with Fonts. Each font will send a different message to your viewer. A curly font will communicate a different message than an all capitals block letters. Which font would be better for an elegant restaurant? Which font would be better for a construction company?

Use the tools you became familiar with on the Robot Assignment - type, pen, rectangle, line, rotate, scale! Check the next blog post for 3 new tutorials on Adobe Illustrator that will help you in this project.  You can also YouTube more tutorials to learn more tools! Take you time to experiment and explore Adobe Illustrator.

Use UNITY for each one of your 4 logo designs. Don't forget to consider all the Elements of Graphic Design: Line, Shape, Colour, Texture, Mass, Type. 

Success Criteria 

1. Layers are renamed and organized 

2. Illustrator tools have been used in the design 

3. Logo is reflective of Fete De Folk and what the festival is all about

4. Logo has simple, effective and original design

5. Student has put forth their best effort, taking care and time in their design

6. The Principle of UNITY has been used in this logo

7. 4 completely different versions of the logo are completed - not just a colour changes.

When you are finished you need to find a partner to do a Peer Critique.  You will have 3 days to work on this assignment. 

• Complete the critique for a peers logo Logo Peer Review

EXTRA: How good are you at recognizing logos?  Logo Quiz (not for marks, play for fun!)

Adobe Illustrator Logo Rubric

Success Criteria	Level 1	Level 2	Level 3	Level 4
Variety: All 4 logos are very different designs, different ideas and original in design.	5  5.5	6  6.5	7  7.5	8  9  10
Illustrator tools have been used in the design one or more of the following has been used -pen, line, rectangle, type, pencil, pathfinder, scale, rotate, fX	5  5.5	6  6.5	7  7.5	8  9  10
Logo highly represents Fete De Folk and what the festival is all about.	5  5.5	6  6.5	7  7.5	8  9  10
UNITY: Logo has simple, effective design that shows Unity.	5  5.5	6  6.5	7  7.5	8  9  10
Student has put forth their best effort, taking care and time in their design.	5  5.5	6  6.5	7  7.5	8  9  10

Total Mark              /50